Excellent testimony to the immediate popularity of the Tatler is furnished by the fact that its successive numbers were reprinted in Dublin and in Edinburgh. At least sixty-nine numbers of the Dublin issue, in quarto, were printed. The Scottish re-issue was a folio sheet, commenced about February 1710, and continued until the close of the paper. The date of each number of the Edinburgh paper—"printed by James Watson, and sold at his shop next door to the Red Lion, opposite to the Lucken Booths"—is five or six days later than that of the original issue; it was evidently worked off as soon as the London post came in. Other evidence of the popularity of the Tatler in the provinces is afforded by the foundation of the "Gentleman's Society" at Spalding. Maurice Johnson, a native of Spalding and a member of the Inner Temple, gives this account of the matter: "In April 1709, that great genius Captain Richard Steele … published the Tatlers, which, as they came out in half-sheets, were taken in by a gentleman, who communicated them to his acquaintances at the coffee-house then in the Abbey Yard; and these papers being universally approved as both instructive and entertaining, they ordered them to be sent down thither, with the Gazettes and Votes, for which they paid out of charity to the person who kept the coffee-house, and they were accordingly had and read there every post-day, generally aloud to the company, who would sit and talk over the subject afterwards. This insensibly drew the men of sense and letters into a sociable way of conversing, and continued the next year, 1710, until the publication of these papers desisted, which was in December, to their great regret." Afterwards the Spectator was taken in, and a regular society was started in 1712, by the encouragement of Addison, Steele, and other members of Button's Club.
One indication of the popularity of the Tatler in its own day is the long subscription list prefixed to the reprint in four octavo volumes. Some copies were printed on "royal," others on "medium" paper; and the price of the former was a guinea a volume, while that of the latter was half a guinea. There was also an authorised cheap edition, in duodecimo, at half a crown a volume, besides a pirated edition at the same price. A still more conclusive proof of the success of the Tatler was the number of papers started in imitation of its methods. Addison mentioned some of those periodicals in No. 229, where details will be found of the "Female Tatler," "Tit for Tat," and the like. But besides these, several spurious continuations of the Tatler appeared directly after the discontinuance of the genuine paper, including one by William Harrison, written with Swift's encouragement and assistance. But Harrison, as Swift said, had "not the true vein for it," and his paper reached only to fifty-two numbers, which were afterwards reprinted as a fifth volume to the collected edition of the original Tatler. Gay said that Steele's imitators seemed to think "that what was only the garnish of the former Tatlers was that which recommended them, and not those substantial entertainments which they everywhere abound in." The town, in the absence of anything better, welcomed their occasional and faint endeavours at humour; "but even those are at present become wholly invisible, and quite swallowed up in the blaze of the Spectator." Steele himself said that his imitators held the censorship in commission.
The Preface. 43
In the last Tatler I promised some explanation of passages and persons mentioned in this work, as well as some account of the assistances I have had in the performance. I shall do this in very few words; for when a man has no design but to speak plain truth, he may say a great deal in a very narrow compass. I have in the dedication of the first volume made my acknowledgments to Dr. Swift, whose pleasant writings, in the name of Bickerstaff, created an inclination in the town towards anything that could appear in the same disguise. I must acknowledge also, that at my first entering upon this work, a certain uncommon way of thinking, and a turn in conversation peculiar to that agreeable gentleman, rendered his company very advantageous to one whose imagination was to be continually employed upon obvious and common subjects, though at the same time obliged to treat of them in a new and unbeaten method. His verses on the Shower in Town,44 and the Description of the Morning,45 are instances of the happiness of that genius, which could raise such pleasing ideas upon occasions so barren to an ordinary invention.
When I am upon the house of Bickerstaff, I must not forget that genealogy of the family sent to me by the post, and written, as I since understand, by Mr. Twysden,46 who died at the battle of Mons, and has a monument in Westminster Abbey, suitable to the respect which is due to his wit and his valour. There are through the course of the work very many incidents which were written by unknown correspondents. Of this kind is the tale in the second Tatler, and the epistle from Mr. Downes the prompter,47 with others which were very well received by the public. But I have only one gentleman,48 who will be nameless, to thank for any frequent assistance to me, which indeed it would have been barbarous in him to have denied to one with whom he has lived in an intimacy from childhood, considering the great ease with which he is able to dispatch the most entertaining pieces of this nature. This good office he performed with such force of genius, humour, wit and learning, that I fared like a distressed prince who calls in a powerful neighbour to his aid; I was undone by my auxiliary; when I had once called him in, I could not subsist without dependence on him.
The same hand writ the distinguishing characters of men and women under the names of Musical Instruments, the Distress of the News-writers, the Inventory of the Playhouse, and the Description of the Thermometer,49 which I cannot but look upon as the greatest embellishments of this work.
Thus far I thought necessary to say relating to the great hands which have been concerned in these volumes, with relation to the spirit and genius of the work; and am far from pretending to modesty in making this acknowledgment. What a man obtains from the good opinion and friendship of worthy men, is a much greater honour than he can possibly reap from any accomplishments of his own. But all the credit of wit which was given me by the gentlemen above mentioned (with whom I have now accounted) has not been able to atone for the exceptions made against me for some raillery in behalf of that learned advocate for the episcopacy of the Church, and the liberty of the people, Mr. Hoadly. I mention this only to defend myself against the imputation of being moved rather by party than opinion;50 and I think it is apparent, I have with the utmost frankness allowed merit wherever I found it, though joined in interests different from those for which I have declared myself. When my Favonius51 is acknowledged to be Dr. Smalridge, and the amiable character of the dean in the sixty-sixth Tatler drawn for Dr. Atterbury, I hope I need say no more as to my impartiality.
I really have acted in these cases with honesty, and am concerned it should be thought otherwise: for wit, if a man had it, unless it be directed to some useful end, is but a wanton frivolous quality; all that one should value himself upon in this kind is, that he had some honourable intention in it.
As for this point, never hero in romance was carried away with a more furious ambition to conquer giants and tyrants, than I have been in extirpating gamesters and duellists. And indeed, like one of those knights too, though I was calm before, I am apt to fly out again, when the thing that first disturbed me is presented to my imagination. I shall therefore leave off when I am well, and fight with windmills no more: only shall be so arrogant as to say of myself, that in spite of all the force of fashion and prejudice, in the face of all the world, I alone bewailed the condition of an English gentleman, whose fortune and life are at this day precarious; while his estate is liable to the demands of gamesters, through a false sense of justice; and to the demands of duellists, through a false sense of honour. As to the first of these orders of men, I have not one word more to say of them: as to the latter, I shall conclude all I have more to offer against them (with respect to their being prompted by the fear of shame) by applying to the duellist what I think Dr. South says somewhere of the liar, "He is a coward to man, and a brave to God."
To Mr. Maynwaring. 52
SIR,
The state of conversation and business in this town having been long perplexed with pretenders in both kinds, in order to open men's eyes against such abuses, it appeared no unprofitable undertaking to publish a paper which should observe upon the manners of the pleasureable, as well as the busy part of mankind. To make this generally read, it seemed the most proper method to form it by way of a letter of intelligence, consisting of such parts as might gratify the curiosity of persons of all conditions, and of each sex. But a work of this nature requiring time to grow into the notice of the world, it happened very luckily, that a little before I had resolved upon this design, a gentleman53 had written Predictions, and two or three other pieces in my name, which had rendered it famous through all parts of Europe; and by an inimitable spirit and humour, raised it to as high a pitch of reputation as it could possibly arrive at.
By this good fortune, the name of Isaac Bickerstaff gained an audience of all who had any taste of wit, and the addition of the ordinary occurrences of common journals of news brought in a multitude of other readers. I could not, I confess, long keep up the opinion of the town, that these lucubrations were written by the same hand with the first works which were published under my name; but before I lost the participation of that author's fame, I had already found the advantage of his authority, to which I owe the sudden acceptance which my labours met with in the world.
The general purpose of this paper, is to expose the false arts of life, to pull off the disguises of cunning, vanity, and affectation, and recommend a general simplicity in our dress, our discourse, and our behaviour. No man has a better judgment for the discovery, or a nobler spirit for the contempt of such impostures, than your self; which qualities render you the most proper patron for the author of these essays. In the general, the design, however executed, has met with so great success, that there is hardly a name now eminent among us for power, wit, beauty, valour, or wisdom, which is not subscribed, for the encouragement of the two volumes in octavo, on a royal or medium paper.54 This is indeed an honour, for which it is impossible to express a suitable gratitude; and there is nothing could be an addition to the pleasure I take in it, but the reflection that it gives me the most conspicuous occasion I can ever have, of subscribing myself,
Sir,
Your most obliged, most obedient, and most humble Servant,
ISAAC BICKERSTAFF.
No. 1.
[STEELE.
Tuesday, April 12, 1709
Quicquid agunt homines … nostri farrago libelli.
Juv., Sat. I. 85, 86.55
Though the other papers which are published for the use of the good people of England have certainly very wholesome effects, and are laudable in their particular kinds, yet they do not seem to come up to the main design of such narrations, which, I humbly presume, should be principally intended for the use of politic persons, who are so public spirited as to neglect their own affairs to look into transactions of State. Now these gentlemen, for the most part, being men of strong zeal and weak intellects, it is both a charitable and necessary work to offer something, whereby such worthy and well-affected members of the commonwealth may be instructed, after their reading, what to think; which shall be the end and purpose of this my paper: wherein I shall from time to time report and consider all matters of what kind soever that shall occur to me, and publish such my advices and reflections every Tuesday, Thursday, and Saturday in the week for the convenience of the post.56 I have also resolved to have something which may be of entertainment to the fair sex, in honour of whom I have taken the title of this paper. I therefore earnestly desire all persons, without distinction, to take it in for the present gratis, and hereafter at the price of one penny, forbidding all hawkers to take more for it at their peril. And I desire my readers to consider, that I am at a very great charge for proper materials for this work, as well as that before I resolved upon it, I had settled a correspondence in all parts of the known and knowing world. And forasmuch as this globe is not trodden upon by mere drudges of business only, but that men of spirit and genius are justly to be esteemed as considerable agents in it, we shall not, upon a dearth of news, present you with musty foreign edicts, or dull proclamations, but shall divide our relation of the passages which occur in action or discourse throughout this town, as well as elsewhere, under such dates of places as may prepare you for the matter you are to expect, in the following manner:
All accounts of gallantry, pleasure, and entertainment, shall be under the article of White's Chocolate-house;57 poetry, under that of Will's Coffee-house;58 learning, under the title of Grecian;59 foreign and domestic news, you will have from St. James's Coffee-house;60 and what else I shall on any other subject offer, shall be dated from my own apartment.
I once more desire my readers to consider that as I cannot keep an ingenious man to go daily to Will's under twopence each day merely for his charges,61 to White's under sixpence, nor to the Grecian without allowing him some plain Spanish,62 to be as able as others at the learned table; and that a good observer cannot speak with even Kidney63 at St. James's without clean linen; I say, these considerations will, I hope, make all persons willing to comply with my humble request (when my gratis stock is exhausted) of a penny a piece; especially since they are sure of some proper amusement, and that it is impossible for me to want means to entertain them, having, besides the helps of my own parts, the power of divination, and that I can, by casting a figure, tell you all that will happen before it comes to pass.
But this last faculty I shall use very sparingly, and not speak of anything until it is passed, for fear of divulging matters which may offend our superiors.64
White's Chocolate-house, April 11
The deplorable condition of a very pretty gentleman, who walks here at the hours when men of quality first appear, is what is very much lamented. His history is, that on the 9th of September, 1705, being in his one and twentieth year, he was washing his teeth at a tavern window in Pall Mall, when a fine equipage passed by, and in it a young lady, who looked up at him; away goes the coach, and the young gentleman pulled off his nightcap, and instead of rubbing his gums, as he ought to do out of the window till about four o'clock, he sits him down, and spoke not a word till twelve at night; after which, he began to inquire, if anybody knew the lady. The company asked, "What lady?" But he said no more until they broke up at six in the morning. All the ensuing winter he went from church to church every Sunday, and from play-house to play-house all the week, but could never find the original of the picture which dwelt in his bosom. In a word, his attention to anything but his passion, was utterly gone. He has lost all the money he ever played for, and been confuted in every argument he has entered upon since the moment he first saw her. He is of a noble family, has naturally a very good air, and is of a frank, honest temper: but this passion has so extremely mauled him, that his features are set and uninformed, and his whole visage is deadened by a long absence of thought. He never appears in any alacrity, but when raised by wine; at which time he is sure to come hither, and throw away a great deal of wit on fellows, who have no sense further than just to observe, that our poor lover has most understanding when he is drunk, and is least in his senses when he is sober.65
Will's Coffee-house, April 8
On Thursday last66 was presented, for the benefit of Mr. Betterton,67 the celebrated comedy, called "Love for Love."68 Those excellent players, Mrs. Barry,69 Mrs. Bracegirdle,70 and Mr. Doggett,71 though not at present concerned in the house, acted on that occasion. There has not been known so great a concourse of persons of distinction as at that time; the stage itself was covered with gentlemen and ladies, and when the curtain was drawn, it discovered even there a very splendid audience. This unusual encouragement, which was given to a play for the advantage of so great an actor, gives an undeniable instance, that the true relish for manly entertainments and rational pleasures is not wholly lost. All the parts were acted to perfection; the actors were careful of their carriage, and no one was guilty of the affectation to insert witticisms of his own, but a due respect was had to the audience, for encouraging this accomplished player. It is not now doubted but plays will revive, and take their usual place in the opinion of persons of wit and merit, notwithstanding their late apostacy in favour of dress and sound. This place is very much altered since Mr. Dryden frequented it; where you used to see songs, epigrams, and satires in the hands of every man you met, you have now only a pack of cards; and instead of the cavils about the turn of the expression, the elegance of the style, and the like, the learned now dispute only about the truth of the game. But, however the company is altered, all have shown a great respect for Mr. Betterton: and the very gaming part of this house have been so much touched with a sense of the uncertainty of human affairs (which alter with themselves every moment) that in this gentleman, they pitied Mark Antony of Rome, Hamlet of Denmark, Mithridates of Pontus, Theodosius of Greece, and Henry the Eighth of England. It is well known he has been in the condition of each of those illustrious personages for several hours together, and behaved himself in those high stations, in all the changes of the scene, with suitable dignity. For these reasons, we intend to repeat this favour to him on a proper occasion, lest he who can instruct us so well in personating feigned sorrows, should be lost to us by suffering under real ones. The town is at present in very great expectation of seeing a comedy now in rehearsal, which is the twenty-fifth production of my honoured friend Mr. Thomas D'Urfey;72 who, besides his great abilities in the dramatic, has a peculiar talent in the lyric way of writing, and that with a manner wholly new and unknown to the ancient Greeks and Romans, wherein he is but faintly imitated in the translations of the modern Italian operas.73
St. James's Coffee-house, April 11
Letters from the Hague of the 16th say, that Major-General Cadogan74 was gone to Brussels, with orders to disperse proper instructions for assembling the whole force of the allies in Flanders in the beginning of the next month.75 The late offers concerning peace were made in the style of persons who think themselves upon equal terms. But the allies have so just a sense of their present advantages, that they will not admit of a treaty, except France offers what is more suitable to her present condition. At the same time we make preparations, as if we were alarmed by a greater force than that which we are carrying into the field. Thus this point seems now to be argued sword in hand. This was what a great general76 alluded to, when being asked the names of those who were to be plenipotentiaries for the ensuing peace, answered, with a serious air, "There are about a hundred thousand of us." Mr. Kidney, who has the ear of the greatest politicians that come hither, tells me, there is a mail come in to-day with letters, dated Hague, April 19, N.S., which say, a design of bringing part of our troops into the field at the latter end of this month, is now altered to a resolution of marching towards the camp about the 20th of the next. There happened the other day, in the road of Scheveling, an engagement between a privateer of Zealand and one of Dunkirk. The Dunkirker, carrying 33 pieces of cannon, was taken and brought into the Texel. It is said, the courier of Monsieur Rouillé77 is returned to him from the Court of France. Monsieur Vendôme being reinstated in the favour of the Duchess of Burgundy, is to command in Flanders.
Mr. Kidney added, that there were letters of the 17th from Ghent, which give an account, that the enemy had formed a design to surprise two battalions of the allies which lay at Alost; but those battalions received advice of their march, and retired to Dendermond. Lieutenant-General Wood78 appeared on this occasion at the head of 5000 foot, and 1000 horse, upon which the enemy withdrew, without making any further attempt.