Традиционные PR-стратегии в топливно-энергетической отрасли работают не всегда. Даже если оставить за скобками особенности отрасли, перед специалистами по коммуникации стоят специфические задачи: например, нужно уметь не только грамотно отвечать на негативную обратную связь, но и бороться с влиянием недостоверной информации, причем делать это быстро, пока фейки не вызвали тревогу в обществе.

Чтобы помочь сотрудникам по связям с общественностью развиваться в профессии, в 2009 году пресс-центр Министерства энергетики создал конкурс «КонТЭКст». В проекте участвуют специалисты топливно-энергетической отрасли: они делятся опытом, раскрывают секреты стратегий эффективных PR-кампаний, а также берут на карандаш успехи коллег и пробуют применять новые технологии.

В премии участвовали свыше 400 энергокомпаний страны, которые презентовали больше 4000 PR-проектов. А в книгу вошли топ-30 неординарных работ по информационному сопровождению компаний, защите природы, развитию корпоративной социальной ответственности, пропаганде ответственного энергосбережения и не только. Читатели узнают об успешных кейсах Росэнергоатома, Мосэнерго, РусГидро, Газпрома и других крупнейших компаний топливно-энергетического комплекса. PR-департаменты государственных компаний делятся стратегиями управления имиджем и репутацией, опираясь на ценности развития экономического и социального потенциала страны.

Книга поможет специалистам выстроить собственное направление PR-работы в энергокомпании, наладить общение с акционерами, СМИ, партнерами, населением и эффективно доносить ключевые сообщения, чтобы добиваться результата.

Зачем читать

• Вдохновиться примером PR-отделов крупнейших энергокомпаний страны.

• Узнать, какие методики использовать для укрепления репутации и имиджа бренда.

• Опираясь на лучшие проекты коллег, сформировать собственную PR-стратегию и успешно реализовать ее.

• Наглядно увидеть, как различные технологии влияют на результаты в топливно-энергетической отрасли.

Особенности

• Книга основана на реальным кейсах PR-департаментов энергокомпаний России.

• Вы узнаете о специфике выстраивания коммуникации с общественностью в топливно-энергетической отрасли.

• Лучшие практики по версии премии «КонТЭКст», результативность которой подтверждена профессиональным жюри и цифрами.

Для кого

Для специалистов по коммуникации и журналистов отраслей топливно-энергетического комплекса, энергетического машиностроения и промышленности.

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