Geschäfte mit China folgen eigenen Regeln – wer sie kennt, verhandelt nicht nur erfolgreicher, sondern baut tragfähige Partnerschaften auf. Dieses Buch öffnet den Blick für die tieferliegenden kulturellen Dynamiken im chinesischen Geschäftsleben: Guanxi, Mianzi, Harmonie und Hierarchie sind keine theoretischen Begriffe, sondern entscheidende Faktoren im Alltag von Verhandlungen und Kooperationen.

Der Autor Xu Wenbo, Kenner beider Kulturen, zeigt mit fundiertem Wissen, zahlreichen Beispielen und klaren Handlungsempfehlungen, wie westliche Manager kulturelle Stolperfallen vermeiden, Vertrauen aufbauen und langfristige Erfolge mit chinesischen Partnern erzielen.

Ein unverzichtbarer Praxisleitfaden für Unternehmer, Führungskräfte und Berater, die den chinesischen Markt nicht nur betreten – sondern verstehen und gestalten wollen.

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