Trust

In business, nothing is more important than trust. No company can prosper without trust between management and employees, among colleagues and partners, and between the organization and the outside world. Trust is the strongest foundation for customer loyalty, staff motivation and market confidence.

This book brings trust out of the realm of ideals and the reveals that it isn't just a virtue, but an economic necessity, especially for a company operating in today's turbulent markets. The author explodes a number of dangerous myths about trust: that it is no more than a feel-good factor, that it has to be... Dalej