Основной контент книги Multichannel Marketing. Metrics and Methods for On and Offline Success
Tekst PDF
Objętość 314 stron
Multichannel Marketing. Metrics and Methods for On and Offline Success
autor
akin arikan
138,78 zł
O książce
No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.
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Ograniczenie wiekowe:
0+Data wydania na Litres:
19 lutego 2018Objętość:
314 str. ISBN:
9780470378878Całkowity rozmiar:
4.1 МБCałkowita liczba stron:
314Właściciel praw:
John Wiley & Sons Limited