Основной контент книги The Brand Bubble. The Looming Crisis in Brand Value and How to Avoid It
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Objętość 266 stron
The Brand Bubble. The Looming Crisis in Brand Value and How to Avoid It
133,27 zł
O książce
How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence–drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world–that business is riding on yet another bubble that is ready to burst–a brand bubble. While most managers still see metrics like trust and awareness... Dalej
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Ograniczenie wiekowe:
0+Data wydania na Litres:
21 lutego 2018Objętość:
266 str. ISBN:
9780470396056Całkowity rozmiar:
8.4 МБCałkowita liczba stron:
266Właściciel praw:
John Wiley & Sons Limited