Основной контент книги Strategic Marketing For Health Care Organizations
tekstPDFObjętość 578 stron
Strategic Marketing For Health Care Organizations
Building A Customer-Driven Health System
492,88 zł
O książce
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
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Książka Philip Kotler, Joel Shalowitz «Strategic Marketing For Health Care Organizations» — czytaj online na stronie. Zostaw komentarze i recenzje, głosuj na ulubione.
Ograniczenie wiekowe:
0+Data wydania na Litres:
20 sierpnia 2019Objętość:
578 str. ISBN:
9780470249093Całkowity rozmiar:
4.2 МБCałkowita liczba stron:
578Właściciel praw:
John Wiley & Sons Limited
