Cytat z książki "Loved"
Products make identical claims and have similar features. Pricing often doesn't help frame value—similar products can have very different prices for non-obvious reasons. Trusted relationships and word of mouth are more powerful than ever in influencing decision-making—even for major enterprise software.
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270 str. 18 ilustracjiISBN:
9781119704362Wydawca:
Właściciel praw:
John Wiley & Sons Limited