Mindpower

Collins Business Secrets – Mind Power

Table of Contents

Cover Page

Title Page

Author’s note

Unlock the potential of your mind

Understand how your mind works

1.1 Know how your brain functions

1.2 Strengthen the right side of your brain

1.3 Strengthen the left side of your brain

1.4 Identify your learning style

1.5 Unleash your creativity

1.6 Draw a pattern diagram

1.7 Change your thinking

1.8 Develop as a whole person

Read and listen more effectively

2.1 Know your aims in reading

2.2 Read more quickly

2.3 Take in key information

2.4 Learn the SQ3R reading technique

2.5 Make sense of numbers

2.6 Interpret statistics on graphs

2.7 Listen more carefully

2.8 Evaluate what you listen to

2.9 Question the speaker

Think strategically

3.1 Take a step back

3.2 Use de Bono’s hats

3.3 Hold an Appreciative Inquiry

3.4 Apply random thinking

3.5 Take a PEST

3.6 Take a SWOT

3.7 Harvest your thoughts

Solve problems well

4.1 Generate fresh ideas

4.2 Examine causes and effects

4.3 Apply the Pareto principle

4.4 Evaluate the pros and cons

4.5 Respond creatively to problems

Develop your memory

5.1 Refresh your memory

5.2 Use mnemonics

5.3 Use the link system

5.4 Replace words with a picture

5.5 Imagine a journey

5.6 Think of a story

5.7 Remember key phrases in a talk

5.8 Remember names

5.9 Remember numbers

5.10 Remember dates

Focus your mind

6.1 Concentrate better

6.2 Become more confident

6.3 Build up courage

6.4 Take responsibility

6.5 Be positive

Inspire your mind

7.1 Balance the work-life ratio

7.2 Achieve in a team

7.3 Handle your boss better

7.4 Assert yourself

7.5 Make the most of your time

7.6 Keep an open mind

Jargon buster

Further reading

About the Author

Copyright

About the Publisher

Author’s note

The author would like to thank Hannah Murphy, Hannah Harris, Sara James and Roger Manser for their help and advice.

Unlock the potential of your mind

The mind in each one of us has the incredible capacity for thinking, understanding and decision making. This book explores how you can release the potential that is already within you.

In my working life, I’ve had to make many strategic decisions about which direction to take. Some decisions have been easy; others have come about only through much concentrated effort and creative problem solving. Some of the ways in which my work has developed have also arisen out of discoveries that have been made, it seems, by ‘chance’: being in the right time and the right place and having the right experience. Further, in the many presentations that I have given, I have had to expand my memory to remember, not only broad facts and important details, but also people’s names. So, in a way, I wish that I had had this book in my hands years ago – it would have helped me greatly!

I wish you all the best as you personally undertake one of life’s greatest journeys, to explore and use the resources of your mind. This book consists of 50 secrets, set out in seven chapters:

• Understand how your mind works. Knowing what kind of person you are is an important first step to challenging yourself and developing the full use of your mind.

• Read and listen more effectively. Improving your skills in the key perceptive areas of reading and listening will help you keep ahead of your competitors.

• Think strategically. It’s all too easy for your thinking to go round and round in circles and not make progress, so here are some practical tips to kick-start your thinking processes.

• Solve problems well. Here we apply various mindpower techniques to help you develop a wider range of ways for dealing with difficulties and making decisions.

• Develop your memory. Here is useful guidance to help you deal with the difficulties we all have in remembering information, names and numbers.

• Focus your mind. To work effectively in today’s business environment, you need to be focused, giving the tasks in hand your full attention and cultivating a positive outlook and attitude towards any problems that you face.

• Inspire your mind. You need to stimulate and nurture your mind to be able to manage – and if possible reduce – stress levels and become successful as you work with colleagues and manage your time effectively.

If you follow these seven secrets, you will be well on your way to making the best use of the vast resources that are already at your disposal in your mind.

This book will help you unlock the vast resources of your mind.

Understand how your mind works

First off, it is vital to know how your mind works best, so that you can decide which learning styles are best suited to you. In this chapter, we’ll address this, before exploring how you can develop methods for using your mind creatively for common tasks such as taking notes and researching a subject. It is all too easy to follow established ways of thinking, so you need to be challenged to change and develop as a whole person.

1.1 Know how your brain functions

If you are aware of the contrasting activities of the two sides of your brain – broadly, creative on the right, logical on the left – you will be able to work more effectively. Further, if you are working with colleagues in a team, make sure that the members’ skills complement one another.

Activities in the brain are commonly attributed to either the right side or the left, depending on their nature in the creative/logical divide. In some people, one side of the brain is more dominant than the other.

People whose left side is more dominant:

• Process information in a linear sequence easily, taking different elements and arranging them logically.

• Process words and numbers relatively easily.

• Enjoy analysing details and making lists.

People whose right side is more dominant:

• Process information as a whole more easily. First of all they see the big picture, and then look at the details.

one minute wonder Think about yourself: which side of your brain is more dominant? If you know this, it will help you realize that you may need to develop the unused potential of your less dominant side (see the next two Secrets for more on this).

• Process information creatively and intuitively, using their imagination relatively easily.

• Are aware of spatial dimensions.

• Enjoy learning that involves doing, feeling, touching objects and drawing illustrations in colour.

We tend to have one side of the brain that is more dominant than the other, though great scientists tend to be very well-balanced in these terms. Einstein, for exampled, enjoyed activities such as sailing, art and playing the violin.

The significance of this is:

• If you are undeveloped on one side of the brain, work at strengthening and nurturing the unused potential of the less dominant side, so that it becomes more effective. If you do this, you will find that, rather than being weakened in the area in which you are currently stronger, you will actually become stronger in both areas, and the overall performance of your mind will be improved.

• Make sure that a team of colleagues working together has a balance of those who enjoy logical, analytical thinking and those whose style is more intuitive and creative.

Work at developing your brain’s unused potential.

1.2 Strengthen the right side of your brain

If the left side of your brain is more dominant, then it’s time to strengthen the right side so that you become more balanced.

There are many ways in which you could strengthen the right side of your brain. They include:

• Dream dreams. Remove yourself from your cold analysis and use your imagination. You could even write down your dreams.

• See the big picture. Go beyond the details in which you are immersed and see the widest possible dimensions.

case study By personality, the left side of my brain is more dominant. After leading seminars on writing clear English, I realized that I needed to branch out as the market place was becoming saturated. I wrestled with this problem for some time, trying logically to think through ways of dealing with it. One day, when I was not thinking about this problem, the thought struck me: I should intentionally target managers who had deliberately chosen a career that didn’t initially involve writing. In particular, I focused on accountants and engineers. The success lay in being open to fresh, ‘outside-the-box’ thinking and then being proactive: actively deciding a new strategy and formulating a plan to capture a new market.

• Take risks. Don’t always be cautious and play it safe (but don’t be reckless!). Do something you usually do differently – go a different way to work; experiment with different foods or ways of cooking.

• Change your perspective. Be on the lookout for positive ways of grasping new opportunities, rather than seeing them as a threat.

• Be creative. Think of imaginative ways of expressing a problem you are currently dealing with. Draw it, or something that could represent it. What colour would it be? What shape and dimensions?

• Take a break from work. Do something physically active – go to the gym, go dancing. A healthy body will develop a healthy mind.

• Develop your intuition. When random thoughts occur to you when you are doing something that is unrelated to work, such as having a shower or driving home from work, don’t ignore them. Give them your attention: these thoughts come from your subconscious.

Take something you usually do and do it differently.

1.3 Strengthen the left side of your brain

If the right side of your brain is more dominant, then it’s time to strengthen the left side to achieve that elusive but rewarding balance.

Again, there are many ways in which you could strengthen the left side of your brain. Here are a few:

• Delve into the details. Go beyond the big picture to fill in details. If you’re not sure what details to think about, answer the following question words: ‘who?’, ‘where?’, ‘when?’, ‘what?’, ‘how?’ and ‘why?’

• Become more organized. Make a list of things you need to do. Make notes.

one minute wonder Give yourself dates for achieving goals. Break the goals down into manageable and timed tasks so that you have clear and definite scheduled tasks. Commit yourself to doing that, and tell a friend or colleague to contact you a day after the set time to make sure you have done it.

“He that cannot reason is a fool. He that will not is a bigot. He that dare not is a slave.”

Andrew Carnegie, Scottish-born industrialist and philanthropist

• Plan ahead. Think of a task that you need to do. Work out all the steps that you need to take to achieve that aim. Then put all those stages in the most logical order to fulfil them most effectively.

• Think in the long term. Set yourself long-term goals and then analyse those goals, working out intermediate steps that are realistic and achievable. It’s important to write them down: putting them down on paper will help you visualize and concentrate on the goals.

• Take firm decisions. Switch off the television earlier than usual to get more sleep. Resolve to develop new, beneficial habits, such as walking more, going to the gym or playing chess. Get friends to help you if necessary, or use local clubs.

• Train yourself to become more logical. Work at solving puzzles, such as Sudoku or crossword puzzles, however easy or difficult they are.

• Train your memory. Deliberately set yourself to learn phone numbers or spellings that you find difficult to remember.

Go beyond the big picture and begin to fill in the details.

1.4 Identify your learning style

People learn in different ways. If you want to use your mind effectively, you will need to know the best way in which you learn. There are three main styles of learning, which are allied to our senses.

• Visual learners. Such people like to see information in pictures, diagrams, charts, tables and in writing.

• Auditory learners. They like to listen to information and then discuss it, listening to what others say to help them learn.

• Kinesthetic learners. These people like to be active and learn by doing. They are attuned to the feel and movement of things.

case study The original working group that met to develop a new marketing strategy was made up of three academically inclined graduates, Stephen, Andrew and Greta, who were very gifted at logical and verbal arguments. They loved to discuss the detailed wording of the strategy and tactics, but never made any real progress on the main part of the campaign. When Ros joined the committee, everything changed. Her skills were on the creative and visual, ‘thinking outside-the-box’ side. She quickly enabled the whole group to move on, as she drew pattern diagrams and flow charts of the work involved. This new way of working resulted in fresh ideas that stirred the whole committee into action to tackle the campaign.

Personal learning

Knowing where your preferences lie is the first step. You can then use that knowledge as a basis to challenge yourself to extend your range of learning styles. The aim is to be balanced and well-adjusted so that you learn in ways that are less familiar to you and are not your preferred style. Seek opportunities to practise a different style.

Team development

If you work in a team, make sure that other members of the team have different learning styles so that you complement one another.

Presentations

If you are presenting information to others, you should be aware that people learn in different ways. Good presenters use a multi-sensory approach to include different styles of learning so that every member of the audience is able to take in the presentation effectively. This means that you should provide visual aids that illustrate your argument, give headings to support it, and provide opportunities for discussion and further expression through stories and role play.

If you work in a team, make sure that its members have different learning styles to complement one another.

1.5 Unleash your creativity

The American inventor Thomas Edison said, “Genius is one percent inspiration and ninety-nine percent perspiration”. You develop your creativity by hard work…and also by allowing room to receive and harness inspiration, when it comes.

Here are five steps to help you develop your creative thinking.

1 Change your way of doing things. Read more widely; pick up a magazine on a subject that you don’t normally look at or read a novel by an author unfamiliar to you. Take up a new hobby – you don’t have to be the best in the world; just enjoy it. It’ll help you develop your personality.

case study The music market in around 2001 was in a mess: CDs were expensive and were difficult to transport; MP3 players were poor quality and short on memory; and it was difficult to get hold of MP3 files legally and easily. The creative combination of Apple’s iPod and iTunes solved all these problems and also gave the company 75% dominance of the digital music market in both hardware and software.

2 Be open to fresh ideas. A new thought or solution to a problem may suddenly occur to you, especially when you are not thinking directly about the problem. Evaluate the insight that has come to you, and test it to see if it is useful and worth pursuing. For more on thinking creatively, see Secret 3.4.

3 Prepare. If you are giving a presentation, there is no substitute for working hard on research to make sure you have all the relevant facts. Perhaps you don’t know where to start? A mind map may help you (see Secret 1.6).

4 Analyse the facts. Think them through and examine them from different angles. Challenge assumptions and distinguish between facts and opinions. Explore weaknesses and find gaps in an argument. Think through the reasons why something has developed as it has. Uncover the background causes of an event. Analyse all data critically.

5 Put the facts together (synthesize them). Evaluate different options. Think of new ways of putting things together. For example, you may think of developing better systems at work: a combination of logic and creativity will help you do this.

Give yourself space to be imaginative and come up with exciting new ideas.