Этот текст – сокращенная версия книги Александра Остервальдер, Ива Пинье «Построение бизнес-моделей». Только самые ценные мысли, идеи, кейсы, примеры.

О книге

Книга «Построение бизнес-моделей» Остервальдера и Пинье – инструмент для проектирования, создания и управления продуктами. Авторы предлагают шаблон бизнес-модели – наглядную схему любого бизнеса в виде блоков: взаимодействие с клиентом, предложение, инфраструктура, финансы. Сложный механизм организации легче представить в виде упрощенной схемы. Шаблон как экспериментальную модель можно использовать для анализа рынка, подбора персонала, финансовой аналитики и многого другого. Разработку стратегии авторы делят на пять этапов: подготовка, погружение, дизайн, применение модели на практике, управление. Книга снабжена примерами существующих всемирно известных компаний, которые легко укладываются в предложенную схему. Книга сдвигает фокус и дарит бизнес-стратегу нестандартный взгляд на вещи.

Зачем читать

• Сконструировать собственную бизнес-модель с помощью универсального шаблона, предлагаемого авторами.

• Сравнить и оценить преимущества и недостатки существующих бизнес-моделей с помощью инструментов шаблона.

• Визуализировать информацию о предполагаемом клиенте с помощью карты эмпатии.

Об авторе

Александр Остервальдер – швейцарский спикер, координатор бизнес-семинаров, консультант по стратегическому управлению. Среди его клиентов – организации в 20 странах мира, на всех континентах Земли. Помимо публичных выступлений, Остервальдер обучает руководителей разрабатывать новые бизнес-модели и внедрять инновации. Автор популярного блога www.businessmodelalchemist.com на эту тему. В его семинарах принимали участие такие компании, как 3M, Ericsson, IBM, Telenor, Capgemini, Deloitte и другие. Ив Пинье – швейцарский ученый, исследователь в области информационных систем и управления, доктор философии. Руководит Институтом информационных систем в Университете Лозанны. Приглашенный профессор Университета Джорджии (США), Гонконгского университета науки и техники, Университета Британской Колумбии в Ванкувере. В международном рейтинге Thinkers50, куда входят 50 самых влиятельных бизнес-мыслителей мира, в 2017 году занял 7-е место вместе с соавтором, Александром Остервальдером.

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Если бы можно было поставить 0 баллов, то эта оценка, которую заслуживает «книга». 37 листов, а совокупно информации на 5 листов. Никакой конкретики. Не берите эту книгу, лучше полная версия!

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Лаконично написанная книга. Понравилось, что практическая сторона не была упущена автором. Хотелось бы больше увидеть описания 9 блоков бизнеса.

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