Основной контент книги The Brand IDEA. Managing Nonprofit Brands with Integrity, Democracy, and Affinity
Tekst PDF
Objętość 234 strony
The Brand IDEA. Managing Nonprofit Brands with Integrity, Democracy, and Affinity
215,58 zł
O książce
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. The results are nonprofit brands that create organizational cohesion and generate trust in order to build capacity and drive social impact. The book explores in detail how nonprofit organizations worldwide are developing and implementing new ways of thinking about and managing their organizational brands.
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Ograniczenie wiekowe:
0+Data wydania na Litres:
03 czerwca 2018Objętość:
234 str. ISBN:
9781118573303Całkowity rozmiar:
2.3 МБCałkowita liczba stron:
234Właściciel praw:
John Wiley & Sons Limited