Vivimos en un entorno cambiante en el que las empresas y proveedores de servicios tienen que adaptarse a un ritmo vertiginoso a los nuevos entornos de comunicación y canales de distribución y venta. Las compañías que no sepan aprovechar la trasformación digital a la que están abocadas para su continuidad, quedarán relegadas al no poder competir en un mercado cada vez más interactivo.

El objetivo de este libro consiste en guiar al profesional para trazar su Hoja de Ruta hacia el éxito. Tras un análisis de su negocio será capaz de aplicar estrategias para alcanzar sus metas y objetivos, que desembocarán en la realización de un plan de marketing a su medida.

En consecuencia, con «Estrategia y marketing en un entorno digital» aprenderás a:

1. Definir tus estrategias empresariales

2. Crear tu plan de marketing

3. Integrar y desarrollar el marketing digital en tu plan de marketing

4. Identificar y seleccionar los recursos digitales que te lleven a la consecución de tus objetivos empresariales

Este trabajo va dirigido a profesionales que quieran centrarse en la aplicación de la estrategia y el marketing en su modelo de negocio y a Directivos y emprendedores que necesitan aprender a integrar estrategias novedosas y actualizadas.

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